How Guardz 2x’d Reply Rates and Increased Monthly Meetings by 40%

January 12, 2026

5 min. read

In conversation with:

Nir Asidan, Director of Cybersecurity Consultants, Guardz

When manual LinkedIn outreach was consuming too much time and delivering underwhelming results, Guardz turned to automation—and the numbers tell a powerful story.

51-200 Employees

Cybersecurity

Miami, FL

Results at a Glance

In just 2.5 months of using Dripify, Guardz’s BDR/SDR team achieved remarkable improvements:

15%

Reply Rates

35/mo

Meetings booked

35%

Connection Acceptance Rate

150

Network Growth

$20,000

Revenue Generated

Significant reduction in manual labor

Time Saved

About Guardz

Guardz is a Miami-based cybersecurity company dedicated to empowering Managed Service Providers (MSPs) to protect and secure small and medium-sized businesses.

Operating in an increasingly competitive cybersecurity landscape, Guardz’s BDR/SDR team needed a scalable solution to reach more prospects without sacrificing personalization or team productivity.

Under the leadership of Nir Asidan, Director of Cybersecurity Consultants, the company recognized that its outreach strategy needed a fundamental transformation to keep pace with its growth ambitions.

The Challenge: Manual Processes Holding Back Growth

Before implementing Dripify, Guardz faced several critical obstacles in their LinkedIn outreach efforts:

Low Engagement and Poor Visibility

With only an 8% reply rate and a 20% connection acceptance rate, the team struggled to generate meaningful conversations with their target audience. Worse yet, leadership had limited visibility into individual team performance, making it difficult to identify what was working and what wasn’t.

Time-Consuming Manual Work

The team relied exclusively on LinkedIn Sales Navigator, which required constant hands-on attention and manual updates. Every connection request, follow-up message, and campaign adjustment demanded active involvement from the BDR/SDR team.

“We used to work solely with SalesNav, and it was very time-consuming. We would waste more time on using SalesNav that required hands-on and active manual updating.”

Nir Asidan

Director of Cybersecurity Consultants, Guardz

This manual approach created a bottleneck: the team could only manage about 30 new connections monthly, severely limiting their pipeline development potential.

The Breaking Point

The inefficiency became unsustainable. Guardz needed a solution that would:

Automate repetitive outreach tasks
Provide strategic guidance on messaging
Free up the team’s time for higher-value prospecting activities
Deliver measurable improvements in engagement metrics

The Game Plan: Setting Clear Objectives

When implementing Dripify, Guardz established clear, measurable objectives:

Primary Goals

Increase reply rate
Book more meetings
Automate outreach workflows
Expand their professional network

Key Performance Indicators

Reply rate percentage
ROI and revenue impact
Time saved through automation

These metrics would serve as the benchmark for evaluating Dripify’s impact on the business.

The Solution: Strategic Automation + Persistence

Guardz deployed Dripify across their entire 15-person BDR/SDR team, focusing on strategic automation with continuous optimization.

The Winning Strategy: A/B Testing

Rather than settling for a one-size-fits-all approach, the team embraced rigorous A/B testing on their sequences. This iterative process allowed them to understand their Ideal Customer Profile (ICP) at a deeper level and refine messaging based on real response data.

“Make sure you prepare the sequence and don’t stop doing A/B testing until you’ve perfected your pitch and reply rate %,” Nir advises.

What Worked Best

Through systematic testing, Guardz discovered that connection requests were their highest-performing campaign type. This insight enabled them to double down on what resonated most with their target audience—MSPs looking for cybersecurity solutions for their SMB clients.

The combination of automated sequences running in the background and strategic message refinement created a powerful engine for lead generation that didn’t require constant manual intervention.

The Impact: From Metrics to Revenue

Engagement Metrics Soared

The transformation was dramatic and happened faster than expected:

Reply Rate Improvement

From 8% to 15% in just 2.5 months—an 87.5% increase that translated directly into more conversations with qualified prospects.

Connection Acceptance Rate

The jump from 20% to 35% meant that Guardz was not only reaching more people but also connecting with the right people who were genuinely interested in engaging.

Pipeline Growth Accelerated

Meeting Volume

The team went from booking 25 meetings per month to 35—a 40% increase that provided the sales team with significantly more opportunities to close deals.

Network Expansion

Perhaps most impressive was the 5x increase in monthly connections: from 30 to 150 people. This exponential growth created a robust pipeline that would continue delivering value long into the future.

Revenue Impact

Within seven months of using Dripify, Guardz generated:

15 qualified leads per month

Average lead value: $8,400

Closed deals: 2

Total revenue generated: $20,000

While these numbers represent the early stages of adoption, they demonstrate clear ROI and validate the investment in automation.

The Intangible Benefits

Beyond the numbers, the team gained something equally valuable: time.

By automating repetitive tasks, the BDR/SDR team could focus on relationship-building, strategic prospecting, and closing deals rather than manually sending connection requests and follow-ups.

While these numbers represent the early stages of adoption, they demonstrate clear ROI and validate the investment in automation.

“I really enjoy working with Dripify; it helps you with strategies and gets more time in your day without losing the proactive approach of having the automated sequence running in the background and helping bring more valid leads.”

Nir Asidan

Director of Cybersecurity Consultants, Guardz

Conclusion: Why Dripify Stands Out

After 7 months with Dripify, Guardz has found a solution that strikes the rare balance between automation and authenticity. The platform’s simplicity, combined with powerful outreach customization capabilities, has transformed how the team approaches LinkedIn outreach.

“Very simple and easy to use—results are right in front of you. A/B testing on sequences really teaches you a lot about your ICP and what makes them respond.”

Nir Asidan

Director of Cybersecurity Consultants, Guardz

The Dripify Difference

For companies considering Dripify, Guardz’s experience demonstrates three key advantages:

Replacing individual effort with repeatable systems

Prioritizing consistency over occasional brilliance

Balancing automation with quality and safety

Looking Ahead

While Guardz is thrilled with their results, they’re always thinking about optimization. Nir notes, “I wish that Dripify could have been able to reach more people daily—but I know that LinkedIn are the ones that set limitations.”

This minor constraint aside, Dripify has proven to be the catalyst Guardz needed to scale their outreach, improve their conversion metrics, and ultimately drive more revenue—all while giving their team back precious time to focus on what matters most: building relationships and closing deals.

Ready to Transform Your LinkedIn Outreach?

Guardz’s 87.5% increase in reply rates and 40% boost in monthly meetings could be your story too. Join professionals like Nir who scale outbound without sacrificing personalization or quality.

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