Rashida Malcolm Bradley Finance Director, CVS Health
10,000+
Hospitals and Health Care
Woonsocket, RI
Finance Director Rashida Malcolm Bradley transformed her professional networking strategy, booking 10x more meetings with senior leaders across healthcare, business, and technology.
Measurable Results in 30 Days
From manual outreach to automated excellence. See the dramatic transformation:
35%
increase in reply rates
8-10/mo
meetings booked
55%
connection acceptance rate
150-200
monthly connections
About CVS Health
CVS Health is a Fortune 10 healthcare leader, serving nearly 90 million plan members through its pharmacy benefit management business, with ~9,000 retail locations nationwide and a mission to advance affordable, equitable healthcare.
Fortune 10
Healthcare leader
90M+
Plan members
~ 9,000
Retail locations
The Challenge: Slow Networking and Missed Opportunities
As Finance Director at CVS Health, a Fortune 10 company with 300,000+ employees, Rashida was looking for a systematic way to build authentic connections with executives.
Manual, Time-Consuming Outreach
Sending LinkedIn invitations and follow-ups manually limited outreach volume and led to inconsistent results.
Low Acceptance & Reply Rates
Less than 10% acceptance rate and few networking conversations each month with senior leaders.
Difficulty Scaling
Building a diverse cross-industry professional network took far more time than could be consistently dedicated.
Limited Tracking
Using spreadsheets to track follow-ups made it impossible to measure and optimize outreach performance.
The Solution: Strategic Tools for Scalable Networking
Implementation took less than a week, with immediate results visible within the first 2 weeks. These are Dripify features and techniques that Rashida used in her workflows:
Campaign Builder
Segmenting outreach by industry with tailored campaigns for healthcare, business, and technology leaders.
Integrating with LinkedIn Sales Navigator and curated event attendee lists for targeted prospecting.
Personalized Sequences
Setting up automated follow-ups to convert replies into scheduled networking meetings with senior executives.
“Senior leaders responded positively to personalized but concise messaging at scale — something that seemed impossible before Dripify.”
Rashida Malcolm Bradley
Finance Director, CVS Health Fortune 10 Company • 300,000+ Employees
Key Insights from the Campaign
Short, personalized invites outperform long introductions by 3x
Following up 5-7 days later with a specific ask boosts meeting conversion by 40%
Campaigns with timely themes (AI in healthcare, DEI leadership) drive 2x engagement
First Campaign Results:
50%
acceptance rate
15
replies
7
monthly meetings
“Dripify has been a game-changer in helping me expand my professional network across business, healthcare, and technology. It has taken the manual burden out of outreach, while allowing me to book more high-value conversations with leaders who matter.”
Rashida Malcolm Bradley
Finance Director, CVS Health
The Impact: Real Professional Growth Beyond the Numbers
The transformation extended beyond metrics to create lasting career opportunities and industry recognition.
Aha! Moment
The first campaign produced multiple executive-level meetings in a single week — something that used to take months manually.
Workflow Transformation
Networking became streamlined, allowing focus on relationship-building rather than the mechanics of outreach.
Internal Recognition
Expanded professional network and new collaborations supported visibility at CVS Health and external speaking opportunities.
Cross-Sector Network
Built a broad network of senior executives across healthcare, finance, and technology while keeping outreach personalized.
“The platform combines efficiency with personalization, which is critical when connecting with senior executives.”
Rashida Malcolm Bradley
Finance Director, CVS Health
What Was Once Burdensome Is Now Routine
Building a broad, cross-sector executive network at scale while maintaining personalized and authentic outreach has become possible through Dripify’s smart automation with a human touch.
“For anyone serious about elevating their professional presence and creating real opportunities, Dripify is the best tool I’ve found.”
— summarizes Rashida.
Ready to Elevate Your Outreach?
Join professionals like Rashida who are building meaningful connections at scale.
⏱️ Start seeing results within 2 weeks 💳 No credit card required to get started 🔌 Cancel anytime, no long-term commitment
Kickstart your sales outreach campaign today and see your first results in less than 48 hours, while enjoying your free trial
Step 1/2
Suggest an integration
Tell us the name of the software you wish to connect with Dripify and explain how exactly you intend to utilize this integration
Suggest an integration
Please fill the following fields to continue
Thanks a ton for suggesting your integration as the next one for us
We love that you took the initiative! We'll check it out and let you know the possibility to implement it in short term. Stay tuned for an update from us!
A/B test your message
Sign up here to be first in line when our exciting new feature rolls out
You’re on the list - stay tuned!
Awesome! Thanks for joining the waitlist! We'll reach out with an exclusive email when it's ready to launch. It might take a bit, but we promise to bring the news straight to you
Free 7-day trial. No credit card required. Cancel anytime
Select topics
Step 1/5
Thanks a ton for requesting your custom masterclass!
Ready to dive in? We hear you loud and clear! Just give our sales team a tiny bit of time to personalize your quote, and we'll be in touch within 24 hours.
10,000+
Hospitals and Health Care
Woonsocket, RI
