LinkedIn Summary and Bio Examples

LinkedIn summary is more than a representation of your professional experience. It is one of the first things anyone reads when they check out your profile. When connecting with other people on the network, you first skim their current job position, profile tagline, picture, and LinkedIn bio. All of these help us determine whether or not they’re worthwhile for networking.

LinkedIn is critical in creating your professional profile and helping you advance your career. It can make or break your impression with potential employers or leads.

A Good LinkedIn Summary Is Important 

LinkedIn serves as a bridge between you and your leads or potential employers. Your LinkedIn tagline gives them a brief insight into your professional outlook. LinkedIn about section offers visitors a glimpse into your persona, accomplishments, professional aspirations, and more. 

Your LinkedIn summary is much like the objectives part of your resume; it provides viewers with a brief overview of your abilities, goals, and achievements. Like a perfect punch line, your LinkedIn summary must be short, direct, and powerful enough to grab the reader’s attention. The goal is to make them hit that connect button.

How to Write a LinkedIn Summary

If you are searching for how to write a good LinkedIn summary consider following a predetermined structure and outline, such as a LinkedIn summary template. Here is how you can create the best LinkedIn summaries:

Start Your Bio with a Hook

Every good book starts with a strong paragraph that grabs the reader’s attention and sparks their curiosity. In the same way, your LinkedIn summaries must be powerful and ignite your viewer’s interest. 

It is a good idea to start the first sentence in a way that allows viewers to know what you do. The second sentence should provide them with a reason to stick around and keep reading. Keep it fun and exciting if you wish to pack on a punch.

Provide Viewers with a Unique Selling Proposition

Summary on LinkedIn is the part where your communication skills come into play. Be sure to describe yourself and your work in the most creative way possible. And in doing so, use your creativity to push the reader into caring about what you do and why it matters. Make your proposition unique so that it helps you stand out from the rest of the crowd. 

Highlight Your Accomplishments in Bio on LinkedIn

Some people may think it is counterintuitive, but there is nothing wrong with briefly highlighting your accomplishments in your LinkedIn summary. For example, you could mention the projects you’ve worked on, what you have learned, and what you have achieved. While some may think of this as bragging, the true goal here is to highlight your achievements in a way that adds value to your work.

Include a Call to Action to Your Summary on LinkedIn

Make sure to end your LinkedIn profile summary with a call to action so your profile visitors can make the first move to connect with you. For example, you could provide them with information about contacting you or how your services can help them.

Excellent LinkedIn Summary Tips

Now that you have been introduced to the how-to part of formulating a LinkedIn bio, let us move on to some helpful tips on what to include in the LinkedIn bio.

Keep your LinkedIn Summary Concise

Be sure to keep everything concise and to the point. Avoid delving into the nitty-gritty details. Remember, this is not your autobiography. Besides, no one has time to read a huge text block when scrolling through social media. 

The best LinkedIn summaries must be under 2000 characters. People only care about what you do, what you have achieved, what they will get by connecting with you, and whether you are worthy of networking. 

Use SEO Keywords in Your LinkedIn Summary

SEO keywords can make your profile more search-engine friendly and boost visibility. Think of LinkedIn as a deep ocean where SEO keywords will serve as life jackets to help you stay afloat. You can include SEO keywords anywhere in your profile, from the headline or LinkedIn summary to the experiences or skills part. These keywords will help increase your visibility within the network and in search engines.

Make Use of Whitespace in Your Bio Section

Whitespace makes things more readable and understandable. Crammed-up paragraphs are never a good idea because they have a higher chance of getting ignored. Keep your content organized with the help of whitespace. Use short sentences and paragraphs. 

Write Your LinkedIn Summary in the First Person

Your LinkedIn profile is much like a monologue because you essentially tell everyone what you do. If your profile narrates your experiences, it should be addressed in the first person. Not only does it sound more authentic and natural, but it is also more relatable to the reader. 

Focus on Your Strengths and Add it to LinkedIn Bio

While your LinkedIn summary discusses your experiences, prospects, and goals, it is critical to address how you achieve your goals. Write about your strengths and how you will help others achieve their goals. Keep your LinkedIn about section brief but be sure it eye-catching and stands out.

Let Your Personality Shine in Bio Section

Only work-related information can make your bio on LinkedIn sound boring and monotonous. That’s where information about your persona, work ethic, hobbies, and humor can make the cut.

This helps break the monotony and gives readers something to relate to. You could discuss your personality, your values, and your worldview. Give readers insight into who you are as a person, not just as an employee.

Write LinkedIn Summary Like You Speak in Person

How to make you summary for LinkedIn stand out? Well, using a formal tone will not help here. Instead, you should take a casual or witty route where you converse with your target like you’re speaking with them. A simple and conversational tone goes a long way toward attracting your audience.

State the Reasons in Your Summary

Tell viewers what drives you to be in your line of work and your goal behind your motivation. This provides your potential connections with a fresh and new perspective into your professional life.

Be Direct with Your Expectations

A call to action makes a good LinkedIn summary ending. Consider mentioning your expectations directly and clearly. And be sure to add how you wish to be contacted by anyone who wishes to approach you.

Use Emojis in Your Summary on LinkedIn

While some people advise against emojis as they are far from professional, there is no denying the fact that they are pretty fun. Using them in your LinkedIn summary is good, but do not overdo this practice. The only reason for using emoji on LinkedIn is to make your profile look more welcoming.

How Your Summary Helps with LinkedIn Outreach

When someone receives your LinkedIn message, they’re more likely to check out your profile before deciding whether or not they should respond. A LinkedIn summary is the most important part of your profile, especially in the context of outreach. 

Your LinkedIn headline may grab attention, but the summary encourages leads to engage or work with you. In a few quick lines, it frames your outreach, establishes trust, and gives context to your message. 

A strong About section on LinkedIn positions your profile as a landing page built to convert. This can help make your outreach more effective and meaningful. 

If your summary (About section) is vague, cluttered, or self-focused, your message recipients will move on quickly. On the other hand, if you mention the niche you dominate, the problems you solve, and your unique value proposition, people get an irresistible reason to interact with you.

For example, when you highlight reputable companies or clients you’ve worked with, your notable projects, or the endorsements received from past clients, it gives you more credibility.

This way, prospects are more likely to respond to your outreach message. It also ensures your incoming requests are more likely to be from qualified leads or valuable connections, not just random people.

The content of your LinkedIn About section also allows you to tailor your outreach and reference your profile in your message. 

Example: “I saw we’re both in the cybersecurity space. As my profile mentions, I specialize in lead generation for cybersecurity startups, and I have an idea that might be relevant for [Their Company].”

LinkedIn Summary Examples and Templates

Have a look at these LinkedIn summary examples and take inspiration to improve your own summary:

LinkedIn Summary Examples: Marsha Collier

Marsha Collier is president at The Collier Company, besides being a NY Times best-selling author and a tech professional. Her LinkedIn Profile summary/about section is a great inspiration to learn from as it brings together authority, credibility, and personality.

The summary quickly outlines her impressive track record, such as best-selling books, global reach, and collaborations with world-renowned brands. It also folds in media appearances to build rapport.

The overall tone of her LinkedIn bio balances expertise with passion, demonstrating knowledge and enthusiasm for social media and customer service. It also mentions achievements, industry influence, and personal drive. 

This bio positions Marsha as a thought leader and a highly reliable professional.

LinkedIn Summary Examples: Peter Rota

Peter Rota is a leading SEO specialist who helps businesses of all sizes improve their search rankings. His LinkedIn summary is direct, results-driven, and client-focused. 

The opening lines address a major pain point most businesses face – SEOs that waste money. He then goes on to promise a clear solution. 

Peter discusses his experience with both local businesses and large corporations to establish trust and credibility. Mentioning the specific results he’s achieved indicates measurable growth and helps build authority. 

The testimonials Peter has put on his About section reinforce reliability, while the clear and direct tone adds a friendly and approachable feel to his profile.

LinkedIn Summary Examples: Genevieve McKelly

Genevieve is a human resource professional. Her profile stands out from the rest because it highlights her motivation to help others. It makes her profile appear approachable and helpful. She discusses her hobbies and gives people a reason to engage with her. Moreover, her bio on LinkedIn encourages people to reach out to her.

LinkedIn Summary Examples: Daniel Thornburgh

Daniel is a Software Developer at Google. His LinkedIn profile summary depicts his life journey, starting from his youth to the present while being precise and to the point. He notes his interests clearly and balances industry keywords very perfectly. Despite highlighting his achievements, Daniel’s profile is far from boastful. In fact, it sounds pretty humble! 

Conclusion

The best LinkedIn summaries keeps your potential customers hooked to your profiles and increase the chances of their conversion are also heavily affected by it. A descriptive and lengthy bio might showcase your writing skills, but it tends to bore your profile visitors. Writing a short, crisp, and to-the-point summary is what we recommend. 

You must also ensure to add a call to action which will provide your visitors with the ease of establishing a connection with you. Overall, a sturdy LinkedIn summary is as crucial as other elements of your profile. 

However, sometimes we get so indulged in other aspects of our business that there’s no time left to create a good LinkedIn summary. Hiring a professional for the same can be very expensive, and it becomes nearly impossible for startups in their infantry stage. Does that mean you’ll be stuck with a dull profile? No, you can simply opt for Dripify LinkedIn Profile Makeover, which comes at a mere cost of $299.

Apart from making your profile beautiful to look at, a professional makeover will also provide you with benefits like a 200% increase in LinkedIn profile views, an enhanced professional reputation, a 2x increase in your conversion rate, etc.