Zycus Makes LinkedIn a 33% Pipeline Contributor Across 40 Users

Zycus transformed old-fashioned LinkedIn outreach into a consistent pipeline engine—and boosted event ROI in the process.

About Zycus

Zycus is an enterprise procurement technology company serving major organizations globally. With Business Development Leader Kanchi Gupta leading the Enterprise US team, the company was looking to unlock LinkedIn’s potential as a scalable channel for both meetings and event registrations.

With 40 users across Business Development and Marketing, Zycus required a solution that could standardize outreach, drive consistent results, and prove LinkedIn’s value as a revenue channel.

When LinkedIn itself is not enough

Before Dripify, Mapbox faced the classic enterprise problem: how to maintain consistent outbound activity as teams grow across regions.

Steve is direct about it:

“Before Dripify, we had inconsistent outreach from the BD and marketing teams to drive meetings and event attendance. The numbers told the story: just 1% reply rates, 10% connection acceptance, and only 1 meeting per user per month.”

Kanchi Gupta

Growth Leader, Zycus

Without a systematic approach or dedicated toolset, LinkedIn remained an untapped opportunity. The team had no process, no automation, and no way to scale their efforts.

The impact hit two areas:

Team efficiency & productivity: Manual, sporadic outreach consumed time without results
Channel contribution: LinkedIn contributed almost nothing to the pipeline.

The realization was simple: low outcomes from LinkedIn as a channel weren’t acceptable. With 40 potential users across Zycus’s BD and marketing teams, the opportunity cost was too high to ignore.

Setting the target

The ultimate goal was to turn LinkedIn connections into actual sales conversations. For an enterprise sales organization with long sales cycles, every qualified meeting represents significant future value, even if deals take time to close.

Deploying Dripify across the team of 40

Upon adopting Dripify, Zycus began building campaigns that combined personalization with soft engagement tactics.

The team uses Sales Navigator for lead sourcing, then builds campaigns in Dripify with:

Soft touchpoints, like post likes, to build familiarity before direct outreach

Personalized messaging tailored to prospects

Consistent follow-up managed through automation

This multi-touch approach creates natural engagement rather than aggressive pitching.

One of Zycus’s unique applications is using Dripify to drive event registrations and attendance alongside meeting bookings. This dual approach maximizes the value of LinkedIn outreach—nurturing prospects through events while booking direct sales conversations.

The Zycus team was operational in just 1 week. Dripify’s ease of use enabled rapid adoption across such a large team without extensive training or onboarding friction.

What happened next

Why it worked

Zycus’s success demonstrates several key principles:

After 1.5 years, Kanchi rates the overall experience 4.5/5 and describes Dripify as “a great platform to use.”

As the platform evolves, she sees value in deeper Salesforce integration to track analytics more seamlessly, but for now, Dripify Analytics provides more than enough visibility needed to manage performance across 40 users.

Summing up

Zycus proves that with the right approach, LinkedIn becomes a reliable revenue channel—even at enterprise scale.

The transformation came from:

• Treating LinkedIn strategically rather than as an afterthought
• Scaling systematically across 40 users with consistent processes
• Multi-purpose application for meetings, events, and nurturing

Ready to unlock your LinkedIn channel’s potential?

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